Growth strategies for 7 and 8-figure businesses
Where operations, creativity, AI, leadership, and very human judgment meet.
Hi, I'm Ada, an operator very interested in the where and when of people in the age of AI, and how business systems fit into it. I talk all about it in my blog.
Interested in growth strategies for your biz? Book a free clarity call below.
Rewritten by Georgie
Iconique Academy
The Aligned PracticeThe state of things
We are automating faster than we are learning how to lead differently.
Every business now has access to the same tools. What separates the ones that scale well from the ones that scale into chaos isn't more automation — it's judgment about what still needs a human hand on it. That's the gap this practice exists to close.
That is The Optimized CEO.
- A business that scales without needing more of you.
- A CEO using extraordinary technology without surrendering their judgment to it.
- A team that solves problems and holds the business steady, instead of engineering the humans out of it.
- And finally, the thing you were actually after: your time back. To rest. To create. To lead instead of manage.
1,000%
Sales volume increase for one client
50%
Revenue growth from a single course launch
45%
More leadership time reclaimed
6+
Years scaling 7- & 8-figure businesses
About
Hey, I'm Ada — an operator who has scaled 7- and 8-figure businesses with powerful growth systems and structures.
I became a COO by following the problems upstream
Every recurring fire drill traces back to a decision nobody owns, or a process nobody wrote down. I got into operations work by chasing that upstream, fixing the system, not just the symptom, and it's the same method I bring into every business I work with now.
Read more about my approachWays to work together
Hire me as your fractional COO
Ongoing operational partnership — I run point on the systems, processes, and decisions that keep your business scaling without chaos. Think of it as a monthly retainer: I streamline your daily operations, coordinate your team, and pair your strategic vision with the operational expertise to actually make it real.
A Coaching Conversation
3-month commitment
Ongoing operational coaching over voice, for a 3-month commitment.
A strategy session and document deliverable
1 week
A focused 75-minute session devoted entirely to your business — a full evaluation of your current operations and strategy, and answers to your most pressing questions. A week later, you get a tailored 3-month strategy plan in writing, plus a week of follow-up support to put it into action.
A VIP Day
4–5 hours
A concentrated day for when you already know where the gap is and want to solve it together, fast — not another round of advice, but a day spent making decisions and producing something you can actually use. Best for one well-scoped outcome: a workflow redesign, a reporting structure, the foundation of one real SOP. If it needs heavy integrations, team testing, or touches several systems at once, that's the one-month build instead.
Client feedback
The philosophy
The most important decision The Optimized CEO makes is what not to automate
Some processes deserve speed. Others deserve friction. Knowing which is which — that's the whole job. Take the quiz to find out what kind of CEO you are right now, and the one thing you shouldn't hand off to automation yet.
Take the quizWhat changes
- —No more frustration with team members who don't know what to do next
- —Get your workflows sorted out, once, instead of rebuilding them every quarter
- —Stop being the only person who knows how anything actually works
- —Make decisions from data, not from whoever's loudest in the room
- —Take real time off without your business falling apart while you're gone
Get my detailed pricing guide (free)
The full breakdown of every offer, pricing, and what's included.
From the blog
Why is an Octahedron my logo?
Go behind the scenes on why I'm so enamoured by this forgotten shape, and why I chose an octahedron as a logo for my brand.