About
Who Am I?
Hi, I'm Ada Wogu.
Fractional COO · Founder of The Optimized CEO · Toronto
I build the backend your business actually runs on: systems, documentation, funnels, reporting. Most operators run operations or marketing. I do both, because they're the same conversation. It's all scale.
Where I started
From OBM to fractional COO
I started as an online business manager, living inside other people's business backends and solving the problems in them. I learned fast that most problems weren't people problems. They were information problems.
What I do now
Fractional COO for 7- and 8-figure service-based businesses
Today I'm a fractional COO for service-based businesses from 7 figures to 8 figures. I build the systems, SOPs and automations they actually run on.
Then AI showed up in every one of those workflows at once. I watched it take the repeatable work, and I watched founders lose track of what was really happening in their own businesses. This is what I've learned about what to hand over, and what to keep.
I've always told clients that the CEO is the architect and the COO is the engineer. The CEO comes up with the audacious, lofty ideas. It's the COO's job to turn them into real structures that are durable and make sense within the physics (constraints) of the real world.
The name
Why The Optimized CEO
When I decided to rename my brand The Optimized CEO, it came from a bunch of other titles I tried on and discarded immediately. But when my best friend and I arrived at the phrase in a brainstorming session, it immediately felt right.
It felt like a word that had somehow been hijacked for productivity culture, tech culture, and businesses in the age of AI.
I'm interested in optimization as discernment. What should move faster? What should slow down? What should become automated completely?
What optimized means
Automate the repeatable. Keep the human.
Systems
The repeatable work runs without you.
Ownership
Someone you trust owns the operations and tells you no.
Creativity
Your hours go to judgment, vision and new ideas.
Where all three overlap is the heart of everything I build.
I do still manually write out a lot of my own emails (and READ them too)! I love being able to dive into my unique human abilities of judgment, connections, and ideation.
The logo
Why an octahedron?
The octahedron is symmetrical, strong, balanced and as a sacred geometric shape, its representation of air means it's associated with movement, space, fluidity and change. It has structure, but that doesn't mean it's rigid.
Combining the ancient with the futuristic, the structure with the fluid was going to be paramount within The Optimized CEO.
1,000%
Sales volume increase for one client
50%
Revenue growth from a single course launch
45%
More leadership time reclaimed
6+
Years scaling 7- & 8-figure businesses
Who I've built for
Rewritten by Georgie
Iconique Academy
The Aligned Practice