Notes on systems and optimization

Go behind the scenes on why I’m so enamoured by this forgotten shape In choosing a logo for my brand, I knew I wanted to choose a logo that represented my brand in systems and growth strategy. After all, a logo is the visual facets of your brand, in which a brand embodies what your business is, what it stands for, how it stands out, who it’s speaking to, and it’s tone. I know I did not need to go so deep as to write a blog post about it, but hey, I thought the journey of how I landed on an...

On systemizing the conditions around creativity Creativity was never just “making things” In the 13th to 19th century, long before science had modern laboratories, some of its most important discoveries were actually made possible by systems built inside religious institutions. In 1702, Pope Clement XI commissioned astronomer and cleric Francesco Bianchini to install a meridian line inside Rome’s Basilica of Santa Maria degli Angeli and soon enough, a church became a solar observatory through...

When I decided to rename my brand The Optimized CEO, it came from a bunch of other titles I tried on and discarded immediately. But when my best friend and I arrived at the phrase in a brainstorming session, it immediately felt right. Why? Well for branding purposes, it’s all businesses seem to want nowadays, but also, it felt like a word that had somehow been hijacked for productivity culture, tech culture, and businesses in the age of AI. What optimization originally meant. Yet, no one had...